Thought Broker takes an intelligent approach to communications. Our strategies enhance our clients’ reputations in the marketplace.

Our connections with commentators, researchers, think tanks, policymakers and the media help our clients to get their message out.

Thought Broker works with businesses to position their offerings in serious media and capture the attention of target audiences.

We work with professional associations to develop efficient and effective processes to support their advocacy and to ensure decision-makers hear their voices and to help them influence debate.

We also work with researchers, universities and publishers to broaden awareness of their output.

Our Team

Parnell Palme McGuinness

Parnell Palme McGuinness

Managing Director

Parnell is co-founder and now Managing Director of Thought Broker. She is an experienced communications strategist who has worked in advertising, communications, advocacy, policy and media relations for over 16 years. She specialises in professional services, associations and think tanks. She has solved complicated communications challenges for a wide range of clients, including management consultancies, tech companies, educational institutions and peak bodies. Parnell maintains strong connections with the media and is a regular media contributer. 


Matthew Shaw

Matthew Shaw

SENIOR Consultant

Matthew has worked as a communications strategist for more than 20 years in both the private and public sectors. His focus is on corporate communications, issues management and campaigning. Matthew spent a decade in Asia heading up a regional public relations firm. Prior to that Matthew was a director of Australia’s leading public affairs and lobbying company. In the public sector Matthew worked as a senior ministerial press secretary managing the communications of more than 10 government departments.

Erin Clare

Integrated Media Director

Erin has been writing and editing print and editorial content for 20 years, and has been at the forefront of digital changes in Australia, from the introduction of online media and mobile content services to online content syndication for some of Australia’s biggest editorial brands. She helped major Australian magazine brands transition to social media and has run community management and digital reputation control for them. She is skilled at translating complicated policy documents into plain English and most recently worked as a communications advisor to the NSW Department of Premier and Cabinet, where she ran communications campaigns for regional NSW, health infrastructure and Premier’s Priorities policy targets.

Kerryn Pholi

Policy and Data Analyst

Kerryn is a policy and data analyst with 16 years experience working in policy communication, public administration and social work. She specialises in identifying insights with important ramifications for policy, and has prepared and interpreted data sets for the Australian Bureau of Statistics, Australian Government Department of Families, Housing, Community Services and Indigenous Affairs (FaHCSIA), Hunter New England Area Health Service (NSW Health – Tamworth/Newcastle), Office of the Registrar of Indigenous Corporations (ORIC), Australian Institute of Health and Welfare (AIHW) and the Department of Health and Ageing. In addition to her work in government, she has taught community services at the Canberra Institute of Technology and delivered prisoner education for NT Correctional Services. Kerryn is an author with Connor Court, as well as a regular media commentator, having published in The Australian, The Australian Review of Public Affairs, ABC The Drum, The Spectator Australia, and Quadrant, and appeared on The Bolt Report.