We are a PR firm specialising in communicating complex ideas.

Thought Broker takes an intelligent approach to public relations. Our thought leadership campaigns enhance our clients’ reputations in the marketplace.

Our connections with commentators, researchers, think tanks, policymakers and the media help our clients to get their message out.

Thought Broker works with businesses to position their offerings in serious media and capture the attention of target audiences.

We work with professional associations to ensure decision-makers hear their voices and to help them influence debate.

We also work with researchers, universities and publishers to broaden awareness of their output.

Our Team

Parnell Palme McGuinness

Parnell Palme McGuinness

Managing Director

Parnell is a business-to-business and business-to-policy maker communications specialist with 16 years’ experience working across the communications disciplines in public relations, advertising, and as a writer, editor and translator. Her clients have included SAP, the Boston Consulting Group, Bain & Company, Advisian and the German Green Party. Parnell has directed an art gallery in Berlin and a long-running series of ideas salons in Sydney. She is a published commentator for The Sydney Morning Herald, The Sun Herald and The Australian, and a guest panellist on ABC’s Outsiders and Channel 10’s The Bolt Report.

Matthew Shaw

Matthew Shaw

SENIOR Consultant

Matthew has worked as a communications strategist for more than 20 years in both the private and public sectors. His focus is on corporate communications, issues management and campaigning. Matthew spent a decade in Asia heading up a regional public relations firm. Prior to that Matthew was a director of Australia’s leading public affairs and lobbying company. In the public sector Matthew worked as a senior ministerial press secretary managing the communications of more than 10 government departments.

Jonathan Porter

Jonathan Porter


One of the nation’s most versatile all-round communications professionals, Jonathan has worked as a media advisor, political and finance journalist for nearly 30 years. Most recently Jonathan’s experience with government has been working with the South Australian Tourism Commission on a $4 million digital campaign to rebrand their state. Before that he worked as a senior media advisor to then NSW local government minister Don Page, where – in concert with multiple stakeholders, including the AMA and Royal Lifesaving NSW – he oversaw the $1 million campaign to publicise changes to pools regulations to help save young lives. Other campaigns he ran include publicity for the $1 billion NSW Local Infrastructure Renewal Scheme, which garnered many hundreds of positive news stories for the Coalition in print, digital, TV and radio.

Kerryn Pholi

Policy and Data Analyst

Kerryn is a policy and data analyst with 16 years experience working in policy communication, public administration and social work. She specialises in identifying insights with important ramifications for policy, and has prepared and interpreted data sets for the Australian Bureau of Statistics, Australian Government Department of Families, Housing, Community Services and Indigenous Affairs (FaHCSIA), Hunter New England Area Health Service (NSW Health – Tamworth/Newcastle), Office of the Registrar of Indigenous Corporations (ORIC), Australian Institute of Health and Welfare (AIHW) and the Department of Health and Ageing. In addition to her work in government, she has taught community services at the Canberra Institute of Technology and delivered prisoner education for NT Correctional Services. Kerryn is an author with Connor Court, as well as a regular media commentator, having published in The Australian, The Australian Review of Public Affairs, ABC The Drum, The Spectator Australia, and Quadrant, and appeared on The Bolt Report.

Erin Clare

Integrated Media Director

Erin has been writing and editing print and editorial content for 20 years, and has been at the forefront of digital changes in Australia, from the introduction of online media and mobile content services to online content syndication for some of Australia’s biggest editorial brands. She helped major Australian magazine brands transition to social media and has run community management and digital reputation control for them. She is skilled at translating complicated policy documents into plain English and most recently worked as a communications advisor to the NSW Department of Premier and Cabinet, where she ran communications campaigns for regional NSW, health infrastructure and Premier’s Priorities policy targets.